One of the most effective ways to draw more customers to your business is by hosting expos. Expos indeed draw people's attention and interest especially if you are presenting a very effective product or a needed service. In most places, the most common expos are for agriculture, automotive, electronics, food and fashion. These expos attract massive crowds that include foreigners who flew in from distant countries just to see what's new. Companies really deck out to attract passers-by and educate them about the products and services that are being offered.
For some business experts, though, it is not enough to join expos without preparing your stage. Expos tend to be overcrowded, and in a lot of occasions, it's almost hard to tell one exhibition stand from another as they have similar offerings, and the attendants have the same perky demeanor.
And so, if you want your exhibition stand design to be very effective in catching the attention of your target customers, here are some tips you might want to know.
- Use colourful designs. It is also best to use colors that pop as these unusual colors leave a deeper memory imprint. Thus, people can easily remember your products or service.
- Create a relatable scenario. For example, you're displaying new home appliances; don't just mimic a show room. Rather, integrate elements that will really make the exhibition stands design trigger familiar feelings. Play soft background music, and play with scents that people love about their home, such as scents of baking.
- Use unique accessories. According to an event management company, another smart tactic to try is to use unusual accessories for the display. Unique accessories can create a bold background to fully highlight the products on display.
- Use lighting strategically. Dim or restrained lighting actually has the ability to intensify certain colors. Such lighting manages to create shadows, which give spaces more depth. It's important to mention as well that lighting can illuminate the exhibition better so that people who wish to inspect the items on display more can really have a good view.
- Clean your space and make sure that your staff members do not crowd your stand; it's hard to focus on the display when there are too many uniformed people standing guard by the display table.
- Have an experienced personnel explain about your product or service and let him demonstrate its use to the people watching. Create an interactive experience on one side of the booth.
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